So, the last of the Mother's Day celebrations for 2018 was observed on May 13, 2018 .Earlier in March, on the 11th to be precise, Mother's Day was celebrated in different parts of the world such as the United Kingdom and Nigeria. The general consensus is that there can never be too many celebrations to honour motherhood in all its ramifications.
The celebration of mother's Day was somewhat different here. How you ask? Well for one, I think we took the celebration and made it our 'own', injecting a healthy dose of Nigerian flavour to the world-wide celebrations. The result? The pride that comes from taking your narrative to the world. A leading Lagos based advertising agency SO & U whose blue-chip clientele includes Glo, Access Bank, Unilever, Indomie Noodles and Diageo came out with a viral Mother's Day campaign with a different perspective.